Synthesis Ex

Wal-Mart

Wal-Mart is trying to attract hordes of happy customers to its business. It was successful to increase hold attention millions of customers in the US every day. According to USA Today, "it averages 100 million customers a week. That's 88.5 million more people than U.S. airlines fly in a week" (2003, p.1). Wal-Mart is one of the best wonderful stories. E. Locke says "Wal-Mart is one of the most impressive success stories in the history of business" (2004, p.4). There are three basic regulations in order to keep happy such a large number of customers; offer the best service to their customers, struggle for excellence, and create jobs.

First, I believe Wal-Mart’s policy of commercialism catches shoppers who have low income; those people are more easily made complacent than high class of shoppers. So Wal-Mart looks for normal people. E. Locke says, "Wal-Mart is especially popular among low-income shoppers who cannot afford the prices of the more upscale stores… In a free economy, companies that offer the best value for the dollar win and losers invest the money elsewhere.” (2004, p.2). Wal-Mart is a leader in management control, distribution and customer service. This is a result of the company’s ability to coordinate management supplier relations.

Second, I usually visit Wal-Mart every week. I am impressed by the way everything has been set to catch the attention of customers, the shelves looked full and tidy, the product clean and beautiful, and the prices. I enjoy when I visit Wal-Mart; it is not common that I faced a bad experience because it had many great suppliers. E. Locke says, “Wal-Mart’s key role in the 1996-99 economic boom came partly because of its legendary use of technology to analyze costs and speedy delivery of goods from its 30,000 suppliers to dozens of sprawling warehouses, say retail and financial analysts” (2003, p.28).

Finally, Wal-Mart has a good lead to the US economy because the largest private employer has given it more jobs. J. Hoenig says, “In 2005, Wal-Mart created 125,000 U.S jobs, and is continuously adding thousands each month” (2004, p.16).

Opponents of Wal-Mart say it is very good for shoppers and bad for competitors. Wal-Mart leads to many stories closing or not having success, even Walgreens; if it does not have a pharmacy, I believe it is not a winner. Many people, when they see Wal-Mart close any store, they are going to Wal-Mart because it is cheap and has everything. Also, there is a bad thing for its employees, according to the UFCWIU author who says, “one 200-employee Wal-Mart store may cost federal taxpayers $420,750 per year” (2005, p.1). Instead, Wal-Mart does not care about small stores.

In conclusion, Wal-Mart is my favorite place to shop. It catches many American people and internationals also. It has been a great service. It is the most famous store I have heard of in my life. I did not see anybody hate it in the U.S. I wish to have only one of them; I’m going to be rich. The U.S. should thank Wal-Mart because it has given many jobs, a great service and struggle for excellence.